Reviewer

Kristen Heflin, Kennesaw State University

Authors: Carole M. Howard, Wilma K. Mathews, and J. Suzanne Horsley
Publisher: Waveland Press, Inc., 2021
ISBN-10: 1478646055
ISBN-13: 978-1478646051
Number of pages: 228
https://www.waveland.com/browse.php?t=221&r=a|258

On Deadline: Managing Media Relations is an essential text for public relations students, professionals, teachers, and scholars who are interested in learning how to conduct effective media relations campaigns. It is a comprehensive guide to media relations that covers topics ranging from strategic planning to building relationships with the media to implementing media relations campaigns both in the United States and internationally. It is written in an accessible tone and provides indispensable advice including current best practices, examples, case studies, and interviews with public relations professionals.