Reviewer

Melissa A. Goodson, The College of St. Scholastica

Editor: Brandi Watkins
Contributors: Alisa Agozzino; Courtney A. Barclay; Kelly S. Burns; Lisa Harrison; Terri N. Hernandez; Alexa Landsberger; Jenna Lo Castro; Regina Luttrell; Ronda Mariani; Amanda R. Martinez; Kylie Torres; Adrienne A. Wallace; Brandi Watkins and Kearston L. Wesner
Publisher: Rowman & Littlefield, 2021
ISBN: 978-1-7936-1361-5
Number of pages: 208
https://rowman.com/ISBN/9781793613615/Research-
Perspectives-on-Social-Media-Influencers-and-Brand-
Communication

Brand Communication is a practical handbook of Social Media Influencer (SMI) research and case studies for brands. This mode of communication’s effectiveness over traditional media forms is powerful and often mysterious. The chapters help the novice
SMI stakeholders understand key definitions, applications, and implications for brands and consumers.