Editorial Record: Submitted October 5, 2023. Revised February 19, 2024 and May 1, 2024. Accepted June 16, 2024.

Authors

ABSTRACT

In the digital age, public relations professionals play a vital role in managing information, particularly (mis/dis)information. Understanding the ethical implications and resources needed to navigate (mis/dis)information is crucial. This study explores PR professionals’ perceptions of ethical education and the skills and resources required to address (mis/dis)information. In-depth interviews with professionals reveal insights for better preparing the next generation of PR professionals to navigate the post-truth era effectively. These findings shed light on the multifaceted skill set needed by PR professionals and the essential role of both informal and formal resources in preparing them to navigate (mis/dis)information effectively. Recommendations for education emphasize experiential learning, ethics-focused content, and readily available online resources.