When Group Work isn’t Dream Work: Insights to Enhance Students’ Active Participation in Group Projects After the COVID-19 Era

Editorial Record: Submitted Record March 31, 2024. Revised June 10, 2024. Accepted September 4, 2024.

EunHae (Grace) Park
Assistant Professor
Ball State University
Indiana, USA
Email: epark@bsu.edu

ABSTRACT

Although collaborative skills are essential in public relations due to its interdisciplinary nature, challenges of group projects are always main barriers to successful implementation in higher education. The challenges are exacerbated by the COVID-19 pandemic, leading to decreased student motivation in group work sessions. The article explains diverse strategies derived from intrinsic and extrinsic motivational cues to encourage students’ active participation in group projects. These strategies are designed to maximize the intrinsic value of projects while mitigating common concerns and worries about group project work outcomes. Evidence from students shows the effectiveness of these strategies in fostering active participation and positive group outcomes.

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  1. Pingback: Journal of Public Relations Education, Vol. 10, Issue 3 - Journal of Public Relations Education

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