The Kids Are Alright: Examining How U.S. Public Relations Students Ethically Navigate Artificial Intelligence

Editorial Record: Submitted May 23, 2024. Accepted July 26, 2024.

Authors

Alec Tefertiller
Assistant Professor
Baylor University
Texas, USA
Email: Alec_Tefertiller@baylor.edu

Rosalynn Vasquez
Assistant Professor
Baylor University
Texas, USA
Email: Rosalynn_Vasquez@baylor.edu

Matthew Brammer
Virtual Coaching Specialist
Ford Motor Company

ABSTRACT

Generative artificial intelligence tools have alarmed many in higher education given their potential threat to academic honesty. For public relations educators, for whom ethics education is an important consideration, the implications of these tools warrant close consideration. Using a cross-sectional, mixed-methods survey of students in a U.S. collegiate journalism and public relations department (N = 256), this study determined that while ethical issues need to be addressed, students seek to use the tools in a manner consistent with professional guidelines.

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  1. Pingback: Journal of Public Relations Education, Vol. 11, Issue 1 - Journal of Public Relations Education

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