Editorial Record: Submitted September 13, 2024. Revised November 25, 2024. Accepted May 5, 2025.

Authors

ABSTRACT

An artificial intelligence (AI) hackathon was utilized in three class sessions in an innovative assignment designed for courses in public relations writing, campaigns, digital marketing, or capstone projects within communication majors to prepare students for the AI-driven modern workplace. The hackathon’s objectives centered on developing students’ technical understanding, practical application skills, and ability to work collaboratively with AI tools in public relations and communications contexts. Participants gained hands-on experience with image-based generative AI, demystifying the technology and exploring its strengths and weaknesses. This approach aimed to equip students with the necessary competencies to navigate and excel in communication strategies where AI can be productively incorporated. A survey of student participants revealed a positive experience as well as the acquisition of new skills.