Reviewer

Jacob Long, University of South Carolina

Editors: Marianne Dainton & Pamela J. Lannuttir
Publisher: Cognella, 2021
ISBN: 978-1516578191
https://titles.cognella.com/strategic-communicationresearch-methods-9798823342704
Number of pages: 287

This textbook pitches itself as a choice for upper-level undergraduates and professional master’s degree students in public relations and other strategic communication fields. It meets its intended audience where they are, which is thinking more about how a research methods course relates to the workplace than the maze of philosophical
and statistical issues that sometimes predominate this subject.