Reviewer

Betsy Emmons, University of Nebraska-Lincoln

Authors: Laurie J. Wilson, Joseph D. Ogden, & Christopher E. Wilson
Publisher: Kendall Hunt, 2023
ISBN: 979-8765774823
https://he.kendallhunt.com/product/strategiccommunications-pr-social-media-and-marketing
Number of pages: 378

Led by Brigham Young University emeritus professor Laurie Wilson’s “Strategic Communications Matrix,” the Strategic Communications for PR, Social Media and Marketing textbook guides readers through the chronological process of strategic campaign development. The eight-step matrix is the foundation used throughout the book to explain strategic planning. The matrix demonstrates a complete process of researching, planning, implementing and evaluating a campaign in an easy-to-follow format that is comprehensible for beginning strategists while also relatable to experienced practitioners.