Reviewer

Matthew P. Taylor, Middle Tennessee State University

Author: Amy Rosenberg
Publisher: Veracity Marketing, 2021
ISBN (Print): 978-1-7365140-0-9
ISBN (eBook): 978-1-7365140-1-6
Number of pages: 185

A Modern Guide to Public Relations: Unveiling the Mystery of PR provides a practitioner’s perspective on how to conduct effective media relations using traditional methods to generate publicity and newer SEO-driven approaches to garner attention online. Author Amy Rosenberg, founder and president of Veracity, a PR firm in Portland, OR, draws from a wealth of professional experience to guide the book’s articulation of how to generate effective story ideas, distribute content to the appropriate news outlets, and connect with journalists in order to earn placement. Rosenberg also incorporates her observations on the most important qualities for public relations professionals to possess and how to find one’s fit in the industry. Public relations is an intriguing career path in this telling.