Editorial Record: Submitted March 4, 2024. Revised April 11, 2024. Accepted May 1, 2024. Published June 2024.
Author
Hongmei Shen
Professor
San Diego State University
California, USA
Email: hshen@sdsu.edu
Pamela Bourland-Davis
Professor
Georgia Southern University
Georgia, USA
Email: pamelagb@georgiasouthern.edu
Elizabeth L. Toth
Professor Emerita
University of Maryland
Maryland, USA
Email: eltoth@umd.edu
ABSTRACT
This article further examines the 2023 quantitative research by the Commission on Public Relations Education (CPRE) on KSAs and hiring characteristics desired and delivered/found as reported by public relations educators and practitioners. Specifically, the examination considers where significant differences between the groups exist. Another focus was investigating groupings of hiring characteristics between public relations educators and practitioners. Finally, a comparison of the CPRE recommended six-course standard was conducted between educators in the U.S. and those located outside the U.S. The study aims to guide curricular decisions for educators across the globe as well as foster conversations between educators and practitioners in public relations.
Keywords: Public relations education, KSAs, hiring characteristics, PR coursework
To cite this article: Shen, H., Bourland-Davis, P., & Toth, E.L. . (2024). CPRE Study: Educator/practitioner perceptions of student preparation and international comparisons of the six-course standard. Journal of Public Relations Education, 10(1), 6-46. https://journalofpreducation.com/?p=4571