Editorial Record: Submitted March 13, 2024. Revised April 11, 2024. Accepted May 27, 2024. Published June 2024.
Author
Kenneth Plowman
Associate Professor
Brigham Young University
Utah, USA
Email: kenneth_plowman@byu.edu
Anna Klyueva
Associate Professor
University of Houston, Clear Lake
Texas, USA
Email: klyueva@uhcl.edu
Hongmei Shen
Professor
San Diego State University
California, USA
Email: hshen@sdsu.edu
Christopher Wilson
Associate Professor
Brigham Young University
Utah, USA
Email: chriswilson@byu.edu
Elina Erzikova
Professor
Central Michigan University
Michigan, USA
ABSTRACT
Both educators and practitioners ranked critical and strategic thinking skills highly in the 2023 CPRE survey and stressed them as an important area to consider for future curriculum development. However, the 2023 CPRE report also highlighted that most critical and strategic thinking instruction is taken for granted in undergraduate public relations education. This article underscores the importance of developing critical and strategic thinking skills in public relations students through explicit instruction for future career success. Drawing from diverse perspectives on critical and strategic thinking and building on the findings from the 2023 CPRE report, the article proposes an integrated four-step DASA Model (Detecting, Analyzing, Strategizing, and Acting) for teaching the public relations process. The article offers an in-depth discussion of the DASA model application with specific examples of its in-class implementation and assessment of students’ metacognitive skills.
Keywords: Critical thinking, strategic thinking, DASA model, public relations process
To cite this article: Plowman, K., Klyueva, A., Shen, H., Wilson, C., & Erzikova, E. (2024). Teaching critical strategic thinking through the DASA model. Journal of Public Relations Education, 10(1), 79-107. https://journalofpreducation.com/?p=4645