Reviewer

Laura E. Willis, Ph.D., School of Communications, Quinnipiac University

Author: Patricia Swann
Publisher: Routledge, 2021
ISBN (Hardback): 9781138605114
ISBN (Hardback): 9781138605114ISBN

(eBook): 9781138605121
Number of pages: 185

The Illustrated Guide to the Content Analysis Research Project introduces novice communication researchers to the fundamentals of social scientific research, with quantitative content analysis as the primary research method discussed, in a playful, approachable tone. Swann clearly demonstrates the value of research within the communication field and for communication students’ career development. The textbook meets undergraduate students where they are, recognizing the apprehension that students bring with them to their first research methods course and providing them with the resources and support necessary to help them develop a research mindset. The book also provides examples from peer-reviewed content analysis studies to demonstrate what type of information belongs in each section of a research paper and how published authors present their research.