Note from the Editor:

Issue 9-1 features articles related to those who have vested interests in our programs: the students, the professors and practitioners. You’ll find two of the top three teaching research papers from the AEJMC Public Relations Division’s conference line up – one discussing the faculty of PR programs (Marks Malone), and the other looking at business literacy based on practitioner viewpoints (Ragas). 

And if you’re like me, facing multiple options of programs and data analytics in the classroom, you’ll find helpful the articles on developing data competency (O’Neil, Kinsky, Ewing & Russell), graphic design options for building self-confidence (Pressgrove & Kinsky), and Python as an option for social media analytics (Kim & Chon). Managing service-learning collaborations builds on the experience of the professors and students, and includes consideration of technology as part of the process (Maresh-Fuehrer & Baum).

Table of Contents

Articles

“You don’t have to become a data scientist”: Practitioner Recommendations for Cultivating PR Student Data Competency
Julie O’Neil, Emily S. Kinsky, Michele E. Ewing, and Maria Russell

Unapologetically Original: Building Creative Self-Confidence in the Public Relations Curriculum
Geah Pressgrove and Emily S. Kinsky

Top PRD Papers

Who’s Teaching Future PR Professionals? Exploring Professional Credentials of Full-Time Faculty in Accredited Programs
Kim Marks Malone

Developing Business Literacy in the Classroom and the Workplace: A Delphi Study of Corporate Communication Leaders
Matthew Ragas

Teaching Briefs

Teaching Social Media Analytics in PR Classes: Focusing on the Python Program
Seon-Woo Kim & Myoung-Gi Chon

Inter-Institutional Service-Learning Collaborations in a Remote Environment: A Case Study
Michelle M. Maresh-Fuehrer and Michelle Baum

Book Reviews

You Need PR: An Approachable Guide to Public Relations for Early-Stage Companies
Reviewed by Lois Boynton

The Public Relations Writer’s Handbook
Reviewed by Pauline A. Howes

Read the full issue here:

publication of the Public Relations Division of AEJMC
© 2023 AEJMC Public Relations Division

The Journal of Public Relations Education (JPRE) is devoted to the presentation of research and commentary that advance the field of public relations education. JPRE invites submissions in the following three categories:

• Research Articles
• Teaching Briefs
• Book/Software Reviews

Learn more by visiting the About JPRE page and the Authors/Contributors page for submission guidelines. All submissions should follow the guidelines of the most recent edition of the Publication Manual of the American Psychological Association (APA).

Questions? Contact the Editorial Staff