Note from the Editor:

Reflecting on the last three years of my editorship, we’ve seen the addition of a number of special issues addressing relevance in what we teach. The special issues related to leadership and diversity and activism, in particular, connect directly with key topics in the recently released Commission for Public Relations Education 2023 report, the subject of a special issue for 2024 where you’ll find more in-depth analyses and topics related to the report. We also have enjoyed perspectives from international authors, which, I hope, continues to grow.

As editor, I have, naturally, paid close attention to each and every article and have found them especially helpful as I transitioned from department chair back to full-time faculty. This JPRE issue is no different in presenting a number of topics of relevance to classes you teach, including APA style in the class, social media, and ethics. Of contemporary concern are two GIFTS integrating AI into the class.

Outside of good ideas for the classroom, JPRE provides a leading role in research on topics of academic interest – whether macroscopic perspectives of programs or microscopic analyses of particular skills and their applications. I’ve been honored to play a supporting role for the journal, continuing the contributions of past editors Chuck Lubbers and Emily Kinsky. I look forward to the editorship of Adrienne Wallace, editor for 2024-26.

Table of Contents

Article

Dewey and Social Media: Using a Pragmatic Approach to Designing a Foundational Public Relations Social Media Communication Course
Heather Riddell and Amanda Bradshaw

Teaching Brief

Incorporating Virtue Ethics in Public Relations Ethics Education: Lessons from a Standalone Public Relations Ethics Course
Xiaochen Angela Zhang

Top GIFTS

Challenging AI in the PR Classroom
Erika J. Schneider

APA Style: The Game
Lindsey A. Sherrill

ChatGPT in the Classroom: Using the Latest Technology to Explore Innovation and Ethics
Kelly Bruhn, Amy McCoy, Chris Snider, Ryan Stoldt and Jennifer Wilson

Mastering the Art of Brand Storytelling
Nicole O’Donnell

Design Crowdsourcing Social Media Campaigns for a Flood-Impacted City
Sumin Fang

Book Reviews

Cases in Public Relations: Translating Ethics into Action
Reviewed by Sarah Maben

The Untold Power: Underrepresented Groups in Public Relations
Reviewed by Yeonsoo Kim

Read the full issue here:

A publication of the Public Relations Division of AEJMC
© 2024 AEJMC Public Relations Division

The Journal of Public Relations Education (JPRE) is devoted to the presentation of research and commentary that advance the field of public relations education. JPRE invites submissions in the following three categories:

• Research Articles
• Teaching Briefs
• Book/Software Reviews

Learn more by visiting the About JPRE page and the Authors/Contributors page for submission guidelines. All submissions should follow the guidelines of the most recent edition of the Publication Manual of the American Psychological Association (APA).

Questions? Contact the Editorial Staff