Reviewer

Lindsay M. McCluskey, State University of New York at Oswego

Author: Jeremy Harris Lipschultz
Publisher: Routledge, 2025
ISBN: 978-1032247861
https://www.routledge.com/Social-Media-Measurement-and-Management-Entrepreneurial-Digital-Analytics/Lipschultz/p/book/9781032247861
Number of pages: 308

“Social Media Measurement and Management: Entrepreneurial Digital Analytics” (2nd Edition) is a wide-ranging, resource-rich, and accessible book that explores “how social networks can be understood for context about which accounts have influence, what content satisfies interests, and why specific social media management tactics tend to work within a general context of planning, goals, and strategies” (Lipschultz, 2025, p. 4). The book features 20 diverse contributors, has 10 chapters, and is divided into four units: “Foundations of Social Media Measurement and Management,” “Strategic Social Media Measurement Tools,” “Best Practices in Social Media Measurement,” and “Social Media Planning and Campaigns.”