Editorial Record: Submitted May 2, 2024. Revised June 10, 2024. Accepted November
20, 2024.
Elina Erzikova
Professor
Central Michigan University
Michigan, USA
Email: erzik1e@cmich.edu
ABSTRACT
This study explored public relations educators’ perceptions of incorporating the concept of moral entrepreneurship, defined as the process of establishing new ethical norms to address societal issues, into public relations curricula. Analysis of 25 interviews with educators from diverse backgrounds showed a generally positive stance toward incorporating moral entrepreneurship, as it aligns with public relations education’s goal of cultivating ethically conscious change agents. Educators emphasized that teaching moral entrepreneurship could occur across various courses and pedagogical strategies, including discussions, debates, and simulations. However, challenges were identified, particularly in overcoming historical resistance to activism within public relations and the potential hesitance of faculty to embrace curriculum changes. Concerns about academic freedom and administrative influence also emerged as significant barriers. The study underscores the need for collective advocacy and collaboration to successfully implement moral entrepreneurship in public relations education.
Funding for this study was provided by a grant from Central Michigan University.