Reviewer

Lois A. Boynton, University of North Carolina at Chapel Hill

Authors: Deborah A. Silverman and Ronald D. Smith (in memoriam)
Publisher: Routledge, 2024
ISBN: 978-1032391175 (hardback)
978-1032391168 (paperback)
978-1003348467 (e-book)
https://www.routledge.com/Strategic-Planning-for-Public-Relations/Silverman-Smith/p/book/9781032391168
Number of pages: 556

Strategic Planning for Public Relations has been a staple in the campaigns textbook carousel through six editions over more than 20 years. This seventh edition has grown substantially from the 344-page premier edition to an extensive 565 pages.